Market Entry Strategies – The Right Way into the Indian Market

The Indian market is enormous – and growing faster than almost any other market worldwide. However, success depends crucially on how you enter: Entering too quickly or without local expertise can cause even the best products to fail.

Switzerland Green Energy GmbH develops tailored market entry strategies for European companies – secure, cost-efficient and focused on long-term success.

We analyze your strengths, the market and the risks, and identify the optimal entry path for your company.

Our services in the field of market entry strategies:

  • Detailed Market and Competitive Analysis Up-to-date data on trends, demand, price developments and competitors in solar, wind, energy storage technologies and energy efficiency.
  • Individual Entry Models Selection of the best strategy: Export & Distribution, Licensing, Joint Venture, Wholly Owned Subsidiary, Greenfield Project or Acquisition.
  • Regional Target Market Selection Recommendation of the most suitable states (e.g. Gujarat, Rajasthan, Tamil Nadu, Karnataka) depending on your technology, logistics and incentive landscape.
  • Regulatory & Incentive Consulting Overview of all relevant laws, permits, FDI regulations and government incentives (PLI scheme, Green Energy Corridors, subsidies).
  • Risk and Opportunity Assessment Realistic evaluation of challenges (bureaucracy, power grid, financing) and how to master them.
  • Roadmap and Implementation Plan Step-by-step plan with milestones, budget framework and timeline – including partner and supplier recommendations.

Why develop a strategy with us? Many European companies invest time and money in the wrong type of entry – we ensure you are on the right path from day one.

Our strategies are based on many years of practical experience, real projects and a strong network in India. This enables you to achieve faster market penetration and higher returns.

Start with the best strategy! Contact us for a feasibil