Cultural Tips – Successfully Doing Business in India

India is a country full of diversity – culturally, religiously, and regionally. Understanding and respecting these differences helps you build trust faster and avoid misunderstandings. The following tips are based on many years of practical experience and will help European companies get off to the right start.

Relationships Come First In India, personal relationships (“relationship first”) matter more than the contract alone. Take time for small talk, get to know your counterpart, and maintain contact even outside of business matters. Trust builds slowly but lasts a very long time.

Hierarchy and Respect Indian companies are usually structured hierarchically. Always address the highest-ranking person first and show respect for age and position. Titles such as “Sir”, “Madam”, “Dr.” or “Ji” (e.g., “Mr. Sharma Ji”) are highly appreciated.

Indirect Communication Indians often avoid a direct “No” to save face. Expressions like “We will see”, “Maybe” or “I will try” can be a polite way of saying no. Read between the lines and ask open questions to gain clarity.

Time Perception and Flexibility “Indian Standard Time” is a well-known phrase – appointments and deadlines are viewed more flexibly than in Europe. Plan buffer time and stay patient. At the same time, Indian partners greatly value punctuality and reliability from Europeans.

Important Etiquette Guidelines

• Greeting: Namaste (palms together, slight bow) is the common greeting. Handshakes are acceptable, especially among men; with women, wait to see if they extend their hand.
• Business Cards: Present and receive with the right hand; accept with both hands. Take a moment to read the card – it shows respect.
• Dress Code: Conservative and neat. Men should wear suits or shirts with trousers; women should opt for modest, covered clothing.
• Food and Hospitality: Accepting invitations to meals is important for building relationships. Many Indians are vegetarian or follow religious dietary rules – politely ask in advance.

Religion and Festivals India has numerous holidays (Diwali, Holi, Eid, Christmas, and many more). Avoid scheduling business trips during these periods and offer congratulations on major festivals – this is greatly appreciated.

Regional Differences North and South India, Mumbai, and Bangalore differ significantly in language, cuisine, and business culture. Adapt your approach to the region.

Conclusion Cultural sensitivity is a decisive competitive advantage in India. Those who show respect, patience, and genuine interest will win loyal long-term partners.

Planning your first trip to India or a meeting? We are happy to provide you with personal tips and prepare you or your team specifically. Contact us!